The definition that many marketers always learn as they start out is: "Putting the right product in the right place, at the right price, at the right time." You may create a product that a particular group of people want, and put it on sale at some place that same people visit regularly, and prices that match the value they feel they wanted to. Do you think the consumers will buy? This workshop will direct you to be leader in the market instead of just the basic marketing concept.
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